The Historical Roots and Modern Expressions of Consumer Rage

For our guest, it was a sandwich. For you it might be a box of cereal or a favourite candy bar. It doesn't matter what it is. What matters is that it makes you mad. There are plenty of signs that things are looking up in terms of affordability: Inflation is down and interest rates are declining fast—but somehow none of that is impacting how the economy makes Canadians feel.

How has consumer rage becoming the defining issue of today's political landscape? If it brings down one federal government, what happens to the next one if things don't magically get cheaper? Why do we feel the price of a candy bar more than all the numbers that tell us things are getting better? And how are smart politicians channeling that rage?

GUEST: Ira Wells, Toronto-based journalist writing in The Walrus

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