The Rise of Flexibility in the North

I think it is. And I'm starting to see that with clients that I work with, where the question starts to be posed around being able to hire outside of the local area. There is less of a requirement to come into a particular office or to commute on a very regular basis. So one longer train journey, once or twice a fortnight is very different to a four or five day a week daily commute. That's starting to put some pressure on to certainly my clients that are in the north that are starting to compete with salaries elsewhere that are typically higher. The other challenge from a hybrid perspective is I've got some clients who used to compete really well on flexibility and used to actually tell