RV E20 - The Idea of Marketing is Broken | TikTok Live 23
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The CMO and the VP of Revenue R&D
Many CMOs don't think about revenue generation in the same way, they think about it like lead gen or demand gen. A lot of CMOs come from brand and comms and stuff like that. So you have this management layer between the CEO and the CMO. And then the CRO is involved. I just think it creates a lot of organizational challenges by doing that.
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