How I Moved From Organic to Paid Marketing

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I like to think of organic as kind of a testing ground. Someone new from the team gets to run our LinkedIn account and play around with it. So on the sales side people that are AMs and they get to post pretty much whatever they want. We give them some copy editing help if they want it but other than that they're free to run the account. Yeah one thing that's great about that approach is organic gives you quick answers on if your message is working or not with your audience where paid does the same thing, only caveat is you have to pay.

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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