152 - How to Use Organic Social with Paid Advertising with Tara Robertson
The Marketing Millennials
00:00
How I Moved From Organic to Paid Marketing
I like to think of organic as kind of a testing ground. Someone new from the team gets to run our LinkedIn account and play around with it. So on the sales side people that are AMs and they get to post pretty much whatever they want. We give them some copy editing help if they want it but other than that they're free to run the account. Yeah one thing that's great about that approach is organic gives you quick answers on if your message is working or not with your audience where paid does the same thing, only caveat is you have to pay.
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