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Your Chaddi Buddy! Sulay Lavsi , founder of Bummer - On a mission to disrupt the millennial-focused underwear market in India.
The Indian Startup Show
Building Your First Collection Based on What Your Consumer Says, Right?
When bubber launched its first collection, they were in the completely wrong track. They weren't building the right designs or colors across their product range. The brand now builds based on consumer feedback rather than what it feels like to be a 'cat' Now there are hundreds of calls that go out to consumers every single day.
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