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George Lakoff - Enlightenments, Old and New

Point of Inquiry

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Exploring Biconceptualism and Metaphorical Thought in Morality

This chapter explores the concept of biconceptualism, which suggests that individuals can hold both liberal and conservative beliefs within themselves. It discusses how our understanding of morality is shaped by metaphors and how the brain registers these associations, leading to the formation of circuits and metaphors in the brain.

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