S2.9/E36: Merch Re-Con w/ Ambient Inks Christopher Moon
How to Build a Sustainable Music Career and Collect All Revenue Streams
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Merchandising Strategies for Artists
This chapter delves into the intricacies of creating quality merchandise for artists, emphasizing the balance between cost and quality to resonate with fans. It covers challenges such as high color counts in screen printing and transitioning to working with merch companies for fulfillment. Additionally, it explores compensation structures, online store promotion, customer data utilization, and innovative merchandise ideas to drive engagement and revenue.
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