Dating App Wars | Are You Ready to Bumble? | 5
Business Wars
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Unmasking Deception in Online Dating: The Match Group Controversy
This chapter explores the lawsuit against Match Group by the FTC over allegations of using fake accounts to lure consumers into subscriptions. It reveals the unethical marketing strategies employed, such as misleading emails that suggest users have messages, ultimately exposing the disparity between Match's claims and the actual user experience.
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