2min chapter

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas cover image

229 | Nita Farahany on Ethics, Law, and Neurotechnology

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

CHAPTER

Brain Wearables Are Not Obsolete

Neuromarketing is building its business based on that data. But this is more like a focus group. This is not like something they're able to do to every person who walks by a billboard or so forth. So, as those devices come to the market and we're all wearing these,. you know, you're surfing social media and your brainwave activity is being recorded by the headset that you're wearing? The question is, are neuro marketers really going to need to continue to have these focus groups or are companies going to have unfettered access to how your brain reacts?"

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