The Importance of Life Optimization

"Snooze for me is like heroin, I think, for people," he says. "If I took one dip, I'd be back 100% 100%. And I'm running cattle through Texas next week." He's doing South by South with Bill and Al; Rogan has a Whole Foods talk on his company Onit.com. 'I really got into lucid dreaming was on those'