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How to Generate a Second Income Source with a Youtube Channel with Graham Cochrane

The Personal Finance Podcast

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How to Qualify the Right People in Your Lead Magnet

When you go make a product or products, then you can start to zoom out like a master CEO and say, okay, let's think about this. And so for example, in the music space, when I was making all these videos about how to home record your music, I realized that two things jumped out. One, there was a piece of software called Pro Tools. It's kind of like the Photoshop of the music world. Like people really got confused about that. And they had more questions about that software. And then two, after you record your music,. the post processing is called mixing. And that's people could learn recording. And that’s a little more intuitive

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