How to Get Leaders Aligned With Your Vision

In my mind, the person in charge of the brand should be the people that created like the founders of the company, right? The people with the original vision and mission. A lot of them sadly because if they're a SaaS company, they're going to feel most comfortable with a marketing ops marketing lead. And you do need the marketing ops to be done. But boy, if they're not the person doing the vision, how important it is to have someone doing the vision.