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Lessons from the Rise and Fall of Nasty Gal | Sophia Amoruso

Erika Taught Me

CHAPTER

How to Interview a Star Founder

When you're interviewing these founders and considering investing in them, what kind of questions are you really looking for from a star founder? Yeah. So the questions I ask them are like, what is your background? How did you arrive at this problem? Like, what's the problem you're trying to solve? Who would your competition be? Because everyone has competition. If you say you don't have competition, like you're clueless,like you're competing for other people's time, who are listening to other podcasts. But if the founder has a unique advantage in building something and a unique kind of perspective on that problem, that's really important. And then a lot of it is like,

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