#251 A Brief Introduction to The Purpose of Customer Discovery Calls
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
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Sales Engineering Is the Process of Solving a Business Problem Through Technology
Sales engineering is the process of solving a business problem through technology. If there's a business problem, then you might look into the technical problem. And when you have a business solution, that means you have a success story. But not all customers know what our product does and even if they do, why would they buy more?
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