Quibi's epic fall and the future of books
The Vergecast
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Quibi: A Cautionary Tale
This chapter examines the rise and fall of Quibi, a mobile streaming service that failed to gain traction during the COVID-19 pandemic. It discusses the platform's unique features and ambitious marketing efforts, contrasting them with the realities of audience preferences and the competitive landscape dominated by free content. The chapter highlights key leadership decisions, challenges faced in execution, and the ultimate lessons learned from Quibi's experience.
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