E125: Bold Creative Wins Where Budgets Can’t
OPERATORS
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Strategic Creative Campaigns
This chapter explores the significance of large creative campaigns for consumer brands, particularly in the direct-to-consumer (D2C) space. The discussion emphasizes the importance of early planning, narrative building, and the balance of risk and reward in executing impactful marketing initiatives. Additionally, it addresses the operational challenges faced by D2C brands in scheduling and delves into optimal timelines for collaborative creative projects.
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