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Did We End Up in a Better Place?
Loss aversion is a bias. So the fact that we feel more painful when we lose twenty dollars thanwhen we gain 20 dollars, might cause us to be far more risk ofverse than we should be. And second, what we're finding is that that perceived harm is likely to be far, far smaller than we expect. That is, i think i'm to make you extremely uncomfortable. But in fact, it's the launching pad for an interesting conversation and we end up in a much better place as a result....