
The Cage Match That Wasn’t, Trouble At Goldman Sachs, Social Algorithms Reality Check
Big Technology Podcast
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Goldman Sachs and the Consumer Banking Gamble
This chapter explores Goldman Sachs' attempts to break into the consumer banking sector through its partnership with Apple, specifically focusing on the launch of Marcus. It highlights the bank's struggles amid a competitive fintech landscape, addressing the challenges of leadership, corporate culture, and the financial setbacks associated with products like the Apple Card. Additionally, the conversation underscores the contrast between traditional banking practices and the emerging risk appetite of fintech companies, emphasizing the evolving landscape of consumer finance.
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