The Pepsi Challenge

The Pepsi challenge was definitely a point, but it changed. In the UK they could not show Coke brand because that if you use the amazing ribbon device, which is what that white stripe across the can is called, that is trademarked. However, there is a commercial that Coke did where it's this, you know, 100 years in the future and these students all drink Pepsi. I find interesting about the Pepsi challenge was that whenever they did those tests, Pepsi always won, but Coke always outsold Pepsi anyway. It was because Pepsi challenge was a sip test. This was one of the case studies in the Malcolm Gladwell book Blink where he said, if you take a tiny bit of