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The Evolution of the Blue Ocean Strategy in the Digital Age

Capability Amplifier

CHAPTER

How to Get Your Founders Out of Thinking Too Small

Steve Jobs created the think different campaign with or the crazy ones ad, which we were just talking about. The DNA of Steve Jobs got embedded inside Apple. And for a long time, there was a certain rebellion to using a Mac in a PC business world. You really had to fight if you had a Mac in an office environment any longer.

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