2min chapter

📚 Best Book Summaries by StoryShots cover image

Sell Like Crazy by Sabri Suby | Book Summary and Review | Free Audiobook

📚 Best Book Summaries by StoryShots

CHAPTER

How to Target the 97% of Buy Now Prospects

Your goal should be to target the 97% by offering value and information. HVCO is free, value-added content that gives people a taste of what's to come if they work with you. It uses the principle of giving before asking. Some tips to create a successful one include. Pre-send information like a public service announcement. Don't dismiss long-form copy. Create an attention-grabbing headline. Make sure every point touches a burning issue. Keep it simple. Use the Godfather strategy.

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