3min chapter

Ecommerce Marketing School cover image

How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594

Ecommerce Marketing School

CHAPTER

How to Grow Your Email List

Email is a really great selling channel and that it's, we don't have to spend all of our ad spend on direct acquisition. With your million email subscribers, what is your unsubscribe rate? Oh, gosh, I want to say it's around or under 2%. It's very, very small. But in doing that, I rarely do full-list sends only when it's a product launch.

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