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EP 412: Speed is the fast pass to client happiness with Jay Baer

Build a Better Agency Podcast

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The Importance of Speed in Client Interactions

This chapter emphasizes the significance of being the first to respond in order to attract customers, and argues that speed is now the most important aspect of customer experience. It discusses the importance of speed in client relationships, highlighting how agencies often prioritize responsiveness during the prospecting stage, but once a client is won, the level of responsiveness tends to decrease. The chapter provides insights on how to implement a 'fast pass' service and explores the concept of offering expedited projects for a fee.

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