The Whole Foods Rebellion | Tiny Acorns, Mighty Oaks | 2
Business Wars
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E-Commerce Trials at Whole Foods
This chapter delves into Whole Foods' ambitious foray into e-commerce with WholePeople.com during the late 1990s, revealing the challenges and setbacks that led to a troubled launch. Amidst financial losses and boardroom conflicts, CEO John Mackey faces a pivotal confrontation with President Chris Hitt, raising the stakes for the company's future.
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