The Importance of Labels in Organization Studies

organization studies, the term is so important and yet is failing us so much. How do we have a range available that we have made clear line and success out of, but at the same time we feel there's a confusion elsewhere? Yeah, I think Pedro's analogy of the primary care physician is apt because on the practical side, you know, there's no shortage of consulting firms that are out there. And a lot of them are sort of creating their own tools.