Founders cover image

#393 The Marketing Genius of the Michelin Brothers

Founders

00:00

The Marketing Mastery and Transformation by the Michelin Brothers

This chapter explores the inspiring journey of the Michelin brothers who revived their family's tire business into a global leader. Their innovative marketing and dedication to product quality, exemplified by the Michelin Guide, revolutionized both the tire industry and travel experiences.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app