Liquor marketing secrets from the creator of Hendrick's Gin
Ad Age Marketer's Brief
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How to Create a Brand World Around Hendrix
Hendrix was created by QCM for William Grant and Sons in the late 90s. The brand is like a stream of consciousness, he says. There's no budget so we did cutouts etchings from copyright free clip books to create Hendrix. When I create a brand, it's like the Big Bang Theory - everything happens all at once.
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