How Zora is Redefining the Creator Economy | Jacob Horne
Bell Curve
Intro
This chapter explores the importance of content in the digital landscape and the role of cryptocurrency in revealing that value through open markets. It highlights the evolution of Zora, its notable projects, and their impact on the future of the creator economy.
In this episode, we’re joined by Jacob Horne, Co-founder and CEO of Zora, to unpack the platform’s journey thus far. We explore tokenized media, royalty models, and how crypto enables a new internet economy where content, attention, and value converge. We also dive into Zora’s design, and features they’re looking to add next.
Thanks for tuning in!
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Resources
The Evolution of Crypto Exchanges: https://apple.co/4aZcHnJ
The PumpFun Episode: https://apple.co/4gvRjHU
Jacob’s Writings: https://jacob.energy/
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Follow Zora: https://x.com/zora
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Timestamps:
(0:00) Introduction
(1:04) Zora's History
(5:13) Fractionalizing Assets
(10:35) Ads (Aptos & Ledger)
(11:07) The Royalty Debate
(15:27) Capital Formation Around NFTs & Attention Markets
(21:51) Ads (Aptos & Ledger)
(22:58) Categories of Coins
(29:47) Creator Monetization
(36:17) What Does Zora Look Like Today?
(40:14) Ads (Desk & Morpho)
(41:09) Retail Speculation Over Time
(44:41) Why Build on Top of Uniswap?
(48:29) Future Features
(52:45) A New Class of Market Makers
(56:30) NFTs Are Not Dead
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Disclaimer: Nothing said on Bell Curve is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mike, Jason, Michael, Vance and our guests may hold positions in the companies, funds, or projects discussed.
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