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#5 - India's Largest Exit

The Network State Podcast

CHAPTER

How to Build a Successful Online Book Platform

We started growing pretty rapidly after six months of launching Google sort of index-star results. Since we didn't have any money to acquire customers, Google SEO became our sort of free marketing channel. We tied up with all the local distributors everywhere. Then we also reached out to the US distributors and got a lot of international books on the platform. And within two years, we were obviously the biggest online book platform in the country.

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