
#5 - India's Largest Exit
The Network State Podcast
How to Build a Successful Online Book Platform
We started growing pretty rapidly after six months of launching Google sort of index-star results. Since we didn't have any money to acquire customers, Google SEO became our sort of free marketing channel. We tied up with all the local distributors everywhere. Then we also reached out to the US distributors and got a lot of international books on the platform. And within two years, we were obviously the biggest online book platform in the country.
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