A/B Testing: Balancing Experimentation and Ethics

This chapter explores the role of A/B testing in product development, emphasizing the need for flexibility and experimentation. It discusses the decision-making process for implementing variations, the trade-offs between client-side and server-side execution, and the importance of ethical considerations in testing. The chapter advocates for a culture of testing within organizations, highlighting the need for intentional data usage to enhance user experience and uphold ethical standards.