Millennials Are Drinking Less Than Gen Z and Boomers Are Not

I'd love for us to just spend a little bit of time dissecting what is going on with this narrative that Gen Z is drinking more than millennials and then millennials are drinking less. I think we should constantly be trying to improve our behaviors um and like being more healthy, he says. He also has an issue with dry January because it's the same thing: Like well I had a great holiday season and now I'll atone for that by just not drinking for a month but then I'll go back to my same behaviors as before. So maybe next year if this comes out in February you can maintain all your long-term responsible drinking habits instead of showing up at Christmas party in December