effectiveness at creative work is very different from what it looks like to be efficient in the course of the normal day-to-day. In remote environment we have a unique opportunity to grow in our effectiveness but it requires redefining some of these words around productivity and professionalism okay though as our time comes to a close the last thing i'm going to ask you about is uh but i'm not asking it now is just in general you know how someone who's like i think i want to buy this book might feel skeptical when they hear that he has ideas for them.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.