2min chapter

How I Built This with Guy Raz cover image

Dyson: James Dyson (2018)

How I Built This with Guy Raz

CHAPTER

How Long Did It Take You to Get Into the Shops?

Iy said they didn't a show the full price for all you could in very small print. But why would somebody take a risk on something that was untested, that they had not ever seen before through a catalogue? Because it looked different. Its promise was no loss of suction. You don't have to buy bags rat and we then got into another catalogue. And so my first three or four, five months sales were to those catalogue people. And then i got into quite a famous shop called john lewis saseger ofr department stores. They were looking to compete with the big electrical multiples,. So they wanted something different for which they could charge more money.

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