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#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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SaaS Marketing

I'm not attached to revenue so I think that's like an important thing to get across here. The KPIs are around audience building they're around the sentiment and like the replies and things for the engagement rates. We have a belief that that's going to accrue business value for key plays somewhere down the line because it already has. It was a little awkward for you at first I think because it was like yeah no MQL goal no lead goal but it's sort of classic inversion right or like those are the things that lead to badSo we need to just think about this truly as a content and media standalone thing. You can make genuinely valuable peer signal content while you're in

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