Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani
Raj Shamani's Figuring Out
When big firms crush startups—and when they can't
Discussion on capital advantages, regulatory power, and why deep consumer understanding matters more than pockets alone, says Shiv.
Checkout ASUS ExpertBook P Series: https://www.flipkart.com/bbd-eb-intrigue-at-store
Guest Suggestion Form:
https://forms.gle/bnaeY3FpoFU9ZjA47
Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.
Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.
Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0
Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J
Subscribe To Our Other YouTube Channels:-
https://www.youtube.com/@rajshamaniclips
https://www.youtube.com/@RajShamani.Shorts
(00:00) - Intro
(03:58) - The role of a board of advisors
(09:14) - A company that flourished with the help of its board of directors
(11:55) - Why big companies are slower than small companies
(20:38) - How feedback makes you better
(27:53) - What small companies underestimate about big companies
(34:43) - Billion-dollar CEOs and their biggest fear
(38:18) - How large companies kill innovative ideas
(45:19) - Why India doesn’t have enough capital backing
(49:48) - BlackBerry & Nokia: why they vanished
(52:53) - Why large companies employ consultants
(55:10) - How young founders can beat giants
(57:05) - Three business niches
(1:00:39) - Dominating one business
(1:06:33) - Unilever: one thing that changed the market and one that failed
(1:12:15) - How to build trust in a low-trust society
(1:14:41) - Differences between Indian, American, and Chinese customers
(1:18:46) - Convincing low-income consumers to buy phones
(1:21:41) - Which sector sees maximum growth as a country develops
(1:26:24) - Outro
In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up.
We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big.
Subscribe for more such conversations!
Follow Shiv Shivakumar On:
LinkedIn: https://www.linkedin.com/in/shivshivakumar/
X: https://x.com/ShivShivakumar
About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,Follow Raj Shamani On ⤵︎
Instagram @RajShamani https://www.instagram.com/rajshamani/
Twitter @RajShamani https://twitter.com/rajshamani
Facebook @ShamaniRaj https://www.facebook.com/shamaniraj
LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
The AI-powered Podcast Player
