How to Measure and Optimize the Success of Your Marketing

In two or three years, we've been able to formalize this into a actual process. We're basically taking cold low in ten m cls an passing them to our sales team and then having our sales team work a high volume of leeds that don't want to buy. And what happens when you do that? You typically have a lower volume of total leads that you pass to sales. Those leads converted at significantly higher rate, leading to higher sales productivit better allignment with sales. It's so crazy how few marketers actually go through that to feel it for themselves. I think i'm one of the strongest rebops professionals out there when it comes to analytics"