Digital Marketing News Digest June 2023
The Digital Marketing Podcast
The Problem With Google's Party Cookies
Nearly four fifths of brands still rely heavily on the party cookies. Ran Fiskins been talking about this for a while. And it's like, what do you mean you can't measure stuff? No, no, we did it. We can measure everything. That's a hard point. More and more, the measurement is less precise. What we should get back to is great creative user focus.We're back to advertising in the 1950s and 60s.
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