Digital Marketing News Digest June 2023
The Digital Marketing Podcast
00:00
The Problem With Google's Party Cookies
Nearly four fifths of brands still rely heavily on the party cookies. Ran Fiskins been talking about this for a while. And it's like, what do you mean you can't measure stuff? No, no, we did it. We can measure everything. That's a hard point. More and more, the measurement is less precise. What we should get back to is great creative user focus.We're back to advertising in the 1950s and 60s.
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