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3min chapter
Breaking Down Top DTC Brands with Legend Nik Sharma
The Startup Ideas Podcast
Introduction
Nick Sharma: There's two ways to come up with an idea for a D to C product. One is like you walk into the grocery store and you're like, wow, I wish this product would exist. And then there's another way, which is I'm going to look at trends and competitive analysis. That would not work for the average person who's bootstrapped and starting but it does work for somebody who has a ton of distribution already built in.
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