The Evolution of Esports and Gaming | Marketing for the Now Episode #11
The GaryVee Audio Experience
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Connecting with Female Gamers and the Rise of Competitive Gaming Events
This chapter explores how brands connect with female gamers by promoting inclusivity and highlighting shared interests with male players. It also covers the crossover between traditional athletes and gamers, featuring events like the Chipotle Challenger Series and discussing future marketing strategies on social media.
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Transcript
