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Starbucks Targets 12 Cups of Coffee

Motley Fool Money

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Starbucks: Growth and Challenges in the North American and Chinese Markets

This chapter analyzes Starbucks' nuanced performance in North America, noting customer traffic growth and expansion opportunities despite market maturity. It also examines the brand's significant growth in China, addressing both the promising prospects for further market penetration and the potential geopolitical risks involved.

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