Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson
The Data Cloud Podcast
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Transforming Data Architecture for Customer Service
This chapter explores Ericsson's shift in data architecture towards valuing data as a critical asset in enhancing customer service through AI. It discusses the need for a unified data model, the assignment of data managers, and the tackling of challenges related to log data management to improve customer interactions.
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