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From Gaming to Growing the ‘World’s Game’

Built for Change

00:00

Data Analysis and Automation Has Changed Sports for the Better

Sports interactive has developed a new way of analysing football. The XG model is based on expected goals and can take into account defenders. Josh says coaches are influenced by their time playing the game in terms of its rich data set. He adds: 'It's this endless cycle of our imitating life and life imitating art'

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