The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE BEST WAY TO BECOME GREAT AT B2B ENTERPRISE SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Get the Customer to Understand Why This Is Important?

Selling to different cultures is a huge difference in the Nordic countries. In Sweden it's considered pushy, but there's no danger in doing it according to Johansson. Nordicsr decisions are made bottom up and not top down so executive can't tell tekis which solution works best for them.

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