275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
The Marketing Millennials
00:00
Strategic Brand Building for Long-Term Success
This chapter explores the strategic alignment of brand campaigns with revenue goals, stressing the importance of a long-term mindset in brand building. It addresses the balance between brand marketing and performance marketing, suggesting that both approaches can enhance one another while maintaining consumer trust and satisfaction.
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Transcript
