275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
The Marketing Millennials
00:00
Strategic Brand Building for Long-Term Success
This chapter explores the strategic alignment of brand campaigns with revenue goals, stressing the importance of a long-term mindset in brand building. It addresses the balance between brand marketing and performance marketing, suggesting that both approaches can enhance one another while maintaining consumer trust and satisfaction.
Transcript
Play full episode
