Strategic Brand Building for Long-Term Success

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This chapter explores the strategic alignment of brand campaigns with revenue goals, stressing the importance of a long-term mindset in brand building. It addresses the balance between brand marketing and performance marketing, suggesting that both approaches can enhance one another while maintaining consumer trust and satisfaction.

Brand Marketing vs. performance Marketing, how do you find the balance??

I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).

Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.

00:00 Introduction and Guest Welcome

00:17 Nicole's Journey into Marketing

02:06 Building Ollie's Brand Identity

06:04 Balancing Brand and Performance Marketing

12:46 Ollie's Ice Cream Collaboration with Van Leeuwen

23:14 Challenges in Building a Brand

Follow Nicole:

LinkedIn: https://www.linkedin.com/in/nicolemangino/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing