What Does It Do?

Carl Richards: If you don't stand for something you stand for nothing. Seth Godin's question of like what does it do is pointing and so if you had to say at the high level like who is it for let's pretend like it's for architects own their own firmWhat does it do tell me seven things that it does I just pick the number seven, Carl says. "Take a crack" then go ask 10 10 architects that you work with and again don't just this yeah does this resonate with youYeah or even before you even say this is resonant ask them like hey what does my work do for you right?" he adds. 'Just go ask you'll run into