Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
Marketecture: Get Smart. Fast.
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Navigating Google's Antitrust Landscape
This chapter explores recent developments in a search trial involving Google, focusing on imposed remedies and data-sharing mandates. The discussion raises skepticism about the potential effectiveness of antitrust measures aimed at curbing Google's dominance, emphasizing the complexities surrounding data privacy and competition. It also delves into the evolving dynamics of the ad tech ecosystem, particularly related to agency ownership of supply-side platforms and the implications for clients and industry transparency.
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