3min chapter

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

CHAPTER

All Blacks Dot Com - Should We Punish?

The conversation we're having here at the moment is like, should we punish. i yor old whos re questioned about the ol backs spars all their time on social mediate channels? The real valueis coming out of a, connecting with as many a fands around the world as possible,. sigmenting those and an am connecting our partners with leven ods, am and and offers ad value to those fands in one way shape or another, completely.

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