Live from the US Open: Day One
Bloomberg Businessweek
00:00
Navigating the Future of Sports Broadcasting
This chapter explores the dynamic environment of sports broadcasting, focusing on the excitement at the U.S. Open and ESPN's transition to streaming services. The speakers discuss the challenges and opportunities presented by the shift from traditional pay TV to direct-to-consumer models and how this impacts fan engagement. Additionally, they emphasize strategic decisions in event coverage and the evolution of ESPN's app to enhance viewer experiences.
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