Founders See Things People Don't See

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The company is growing at 65%, but there's a whole lot of work still to do. They're ontrmanurial and creative, their mission based. Underpinning it is a strong value system and belief system,. Right sto try to make the world a better place and do good. And so if i can help do that, well then i've helped the mission, which is so important to the founder. It's fundamental to the company.

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

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