How scent evokes memory and status around rejection of fragrance

So there's a young, handsome man who's suddenly all over our feeds. Some people say he's going to save America. Others say he's just a very good example of how charisma is the only thing that matters in a politician for the digital age. All we want to know about Zohran Mamdani is: What does he want from us? 

Also, Reese Witherspoon says the reason we're so bad at dating these days is because we're not watching rom-coms any more. Jessie, Amelia and Holly unpack some of the helpful dating tips they've got from rom-coms and ask: Were we really better at talking to each other in the Sweet Home Alabama era? 

And, 'smellmaxxing' and its unknowable limits. Now that your average 14-year-old boy has his own 'fragrance wardrobe' and we've all very much accepted that we stink, it was only a matter of time until there was a deodorant for everywhere, including 'down there'. But... do any of us remember what a human smells like any more? 

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What To Listen To Next: 

• Listen to our latest episode: Uh Oh, Harry & Meghan. The Fallout From Andrew’s Banishment
• Listen: This Is Just The Beginning Of Andrew’s Humiliation
• Listen: The New Love Language & A Fitness Dating Test
• Listen: Mia, Nobody Wants This & A Robust Debrief
• Listen: Everything We Refuse To Spend Money On
• Listen: An Unevenly Open Marriage & ‘Likeable’ Kristen Bell
• Listen: Other People’s Marriages & Your New 'Shobby'
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Discover more Mamamia Podcasts here including the very latest episode of Parenting Out Loud, the parenting podcast for people who don't listen to... parenting podcasts.

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What to read: 

• A heist at the Louvre. Missing jewels. And a getaway straight out of a film.
• There's a formula for charisma. With two things you can own any room.
• 'Nobody wants to have fun anymore.' The decline of the mid-budget rom-com.
• Reese Witherspoon and Jennifer Aniston have taken the old-school movie star approach to launching new boyfriends.

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